Privacy Policy

Effective Date: January 1, 2026

Last Updated: January 1, 2026

1. Introduction

Sky Lantern Financial (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at [www.skylanternfinancial.com] or engage with our financial planning services.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Site.

2. Information We Collect

a. Information You Provide Directly

We may collect personal information that you voluntarily provide to us, including:

Name and contact information (email address, phone number, mailing address)
Information submitted through our contact and consultation request forms
Communications you send to us via email or through the Site
Financial information you share with us in the course of our advisory relationship

b. Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

IP address and browser type
Pages visited and time spent on those pages
Referring URLs and search terms
Device type and operating system

We may use cookies and similar tracking technologies to collect this information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

3. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and schedule consultations
Provide, maintain, and improve our financial planning services
Send you information you have requested about our services
Comply with legal and regulatory obligations applicable to financial advisory firms
Protect the security of our Site and services
Analyze how our Site is used so we can improve it

We do not sell your personal information to third parties.

4. Sharing Your Information

We may share your personal information in the following limited circumstances:

Service Providers: With trusted third-party vendors who assist us in operating our Site or conducting our business (e.g., scheduling platforms such as Calendly, email services), subject to confidentiality obligations.
Legal Requirements: If required to do so by law or in response to valid requests by public authorities.
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, with appropriate notice to you.
With Your Consent: For any other purpose with your explicit consent.

5. Data Retention

We retain personal information for as long as necessary to provide our services and comply with our legal obligations. Financial records may be retained for the period required by applicable regulations, including SEC and FINRA recordkeeping rules where applicable.

6. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

7. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: (1) know what personal information we collect about you; (2) request deletion of your personal information; (3) opt out of the sale of your personal information (we do not sell personal information); and (4) not be discriminated against for exercising these rights. To exercise your rights, contact us at the information below.

8. Third-Party Links

Our Site may contain links to third-party websites (such as Spotify and Calendly). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

Email: marina@skylanternfinancial.com

Phone: 415-404-7088